Don’t miss this June 6 webinar. | The current labeling of cannabis products is complicated, meaningless, and gives customers the wrong purchasing signals. The market is tilted toward buying the highest total THC percentage because it is a number that everyone believes they understand. But there may be a better way.
During Cannabis Business Times’ upcoming webinar June 6, Dr. Markus Roggen, president and chief science officer of Delic Labs, a licensed cannabis and psychedelic R&D laboratory, will share findings that demonstrate that the way total THC is calculated is wrong. He’ll also provide proposed solutions to clearly communicating THC levels to consumers in ways that could help craft the right sales message.
Don’t miss these insights and your opportunity to ask questions. Register for this FREE webinar today! | | |
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