| Great customer experiences are easier to imagine than to understand and deliver, which is why tools that help marketers analyze the customer journey are finding a spot in businessesâ technology stacks.
A new generation of purpose-built tools have arisen for customer journey analytics, while more established players have augmented their enterprise-level offerings with these capabilities. The majority of vendors offer one or more of the following features: Data gathering from a wide variety of channels and touchpoints
Analysis using artificial intelligence and machine learning
Customer journey visualization
Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in MarTech's "Enterprise Customer Journey Analytics Tools: A Marketer's Guide". | 