Have you checked in on Q1 plans recently?
| | | Right now, you’re probably deep into executing your Q1 plans. And likely already faced a change in direction, budget, or goals.
Shifting plans—while in the middle of executing them—can feel like turning a freight ship around: it’s a painful, slow, and costly process. 🧭 🚢 However, some enterprise marketing teams can handle a change in direction smoother than a speedboat. How? They’ve done scenario planning. And you can learn how to do it, too, in our free Marketing Planning Crash Course. This three-part planning masterclass combines real-world advice from marketing leaders and essential theory from analysts like Forrester to teach you: The key steps to scenario planning—so you’re ready for shifts to the market or your budgets before they happen. The strategies and tools modern marketers use to keep their plans agile (read: no static spreadsheets or PowerPoints). How to tackle marketing pivots like a pro with stories and advice from people who’ve done it before. Here’s to improving your marketing agility in 2024. 🛥 | | |
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