Invitation Homes CEO on the state of the housing market | 4 ways to take the fear out of feedback | Data-driven marketing crucial amid economic shifts
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March 28, 2025
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Invitation Homes CEO Dallas Tanner discussed the state of the consumer and the gap in affordability between buying and renting a home. "As you start to think about that imbalance, it's certainly favorable to a customer who wants to rent," Tanner said.
Full Story: CNBC (3/26) 
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Best Practices in Sales & Marketing
If you're fearful of giving straightforward feedback to your team, remember that your goal is "to help the other person succeed—not tear them down," writes Brittney Maxfield with Crucial Learning, which means you both need to agree that you want to produce the best outcome possible. With this in mind, Maxfield suggests explaining the reasoning behind your feedback and being ready to hear their thoughts and ideas in return.
Full Story: Crucial Learning (3/26) 
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Data-driven marketing crucial amid economic shifts
(Antoni Shkraba/Pexels)
Brands need to rely on data-driven marketing to navigate economic uncertainty, prioritizing personalized, value-centric messaging, writes Nicole Penn, EGC Group president. Agile strategies, including rapid testing and real-time feedback, are essential for adjusting to market conditions and maintaining customer trust, Penn writes.
Full Story: SmartBrief/Marketing (3/28) 
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Real Estate Trends
Freddie Mac reported that the average rate on a 30-year fixed mortgage decreased slightly to 6.65% this week after two consecutive increases.
Full Story: The Associated Press (3/27) 
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Apartment sales volume reached $7.5 billion in February, up 7% from the prior year, breaking a streak of four straight double-digit increases, according to MSCI Real Assets. Cap rates were 20 basis points higher compared with February 2024. Mid- and high-rise apartment sales climbed 32% from the prior year, while garden transactions declined.
Full Story: Multifamily Dive (3/27) 
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Business Wellness
3 steps to set boundaries that lead to success
(Maskot/Getty Images)
Setting boundaries is crucial for leaders as it allows them to focus on the right opportunities and avoid burnout, writes Catherine Cowart Roe, a CPA and a management efficiency expert, who suggests saying no to tasks that don't align with your goals and setting up efficient systems so you can manage your workload better and foster sustainable success. "Overall, boundaries aren't about working less. They help you work smarter," Cowart Roe writes.
Full Story: SmartBrief/Leadership (3/26) 
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Fair & Equitable Housing
Catholic Charities Eastern Washington plans to build 48 low-income apartments in the town of Twisp, Wash., with construction starting this fall and completion by 2026. Some residents have expressed concerns about the building height and potential outsiders moving in, but Catholic Charities is allowing local residents to express interest early.
Full Story: Methow Valley News (Twisp, Wash.) (3/26) 
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Legislation & Regulation
With the U.S. potentially hitting its debt limit as early as August, House Republicans are pushing Senate counterparts to include a debt ceiling increase in their party-line bill advancing President Donald Trump's tax, energy and border agenda. The new urgency follows the Congressional Budget Office's updated forecast and is aimed at avoiding bipartisan negotiations on a separate debt deal. GOP leaders hope the looming "X-date," possibly coinciding with the August recess, will unify lawmakers and expedite reconciliation efforts.
Full Story: Politico (3/26),  The Washington Post (3/26),  NBC News (3/26) 
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Neel Kashkari, president of the Federal Reserve Bank of Minneapolis, expressed uncertainty about the effects of President Donald Trump's tariff plans on the U.S. economy. He noted that tariffs could increase prices and slow economic growth, making it difficult to determine the appropriate interest-rate policy. Kashkari emphasized the need for the Fed to maintain current rates until more clarity is achieved.
Full Story: Reuters (3/26),  Seeking Alpha (3/26) 
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