Reaching small and medium-sized businesses is often difficult to scale, with the lack of quality data leading to too much guesswork. With new tools, however, brands can better connect with millions of small businesses across the U.S. Intuit SMB MediaLabs uses first-party insights from an audience of 36 million — unlike traditional methods that rely on outdated sample data. From banner ads on industry sites to major sports events, Intuit’s B2SMB ad network activates seamless campaigns that maximize media dollars and eliminate guesswork to open new doors for B2SMB marketing.
Composable identity adapts to fit within crowded tech environments, supporting everything from CRM integration to cross-channel campaign measurement, without forcing brands to rebuild from scratch.
The FT’s AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works.
Publishers are prioritizing ease of integration when it comes to choosing which LLMs to use to build products and features powered by generative AI technology.
It comes as more major companies shift away from the hybrid arrangements they were in last year, and are requiring staff to work from offices five days a week.
