With the Big Game just days away, streaming service Tubi has been shopping last-minute ad space to media buyers.
| With the Super Bowl just days away, streaming service Tubi has been shopping last-minute ad space to media buyers: 15 seconds, for half a million dollars. Additional content: Super Bowl ad spots come with a high price tag. But in an increasingly fragmented media landscape, advertisers ask is the juice worth the squeeze? Ever since the Omnicom/IPG deal was announced, S4 Capital CEO Martin Sorrell has been relentless in picking it apart, repeatedly questioning Omnicom’s rationale. As Roblox continues to grow, in-game item designers and world builders are cashing in — and forming a new class of content creator in the process. It took a while but Snap is following in the footsteps of Google, Facebook and the rest to win over SMBs. Our most-read story this week: Boycotts and backlash reveal complications in changing DEI landscape Other things to know about Enter the Digiday Media Awards to put your achievements in front of judges at Critical Mass, Warner Bros. Discovery and more. Enter by 11:59 p.m PST tonight to save on entries. As marketing budgets face increasing scrutiny, long-tail budgeting is becoming the strategy of choice. Sponsored by Zeropark. Partnering with non-traditional sponsors, like creators or influencers, helps publishers generate new advertising opportunities and reach new audiences on- and off-platform. Sponsored by Viafoura. | | |
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