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Fox Completes Its First Upfront Under New Ad Sales Chief With 6% to 8% CPM Increases Volume was flat compared to last year By Jason Lynch Fox Networks Group named Joe Marchese its president of advertising revenue just five days before its May 15 upfront presentation--but that didn't keep the company from finishing its upfront negotiations in a timely matter. The company--which includes Fox, Fox Sports, FX, FXX, National Geographic Channel, Nat Geo Wild and Nat Geo Mundo (but not Fox...
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Podcast Revenue Will Jump 85% This Year to Hit $220 Million With the rapid grow, the audio format is proving quite lucrative By Sami Main Next time your friend jokes about starting a podcast, make sure your friend follows through. According to a new report from the IAB in partnership with PricewaterhouseCoopers US, podcast ad revenue has grown by 85 percent since last year and is on track to reach more than $220 million in 2017. Previously, ad revenues for...
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Reuters’ Content Studio Created Its First Native Video Ad Campaign for Its Customizable News Service Ads for Synchrony Financial will air on Reuters TV By Sami Main Reuters TV, the on-demand, customizable news video delivery service and app, will air sequential ads created by Reuters' custom content studio in news packages. The campaign was created by Reuters Plus for Synchrony Financial. Four 20-second ads will tell the story of people taking steps to achieve personal or professional goals throughout a Reuters TV...
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90% of Consumers Like Custom Content From Brands, According to a New Time Inc. Study Gen Z is especially a fan of branded stories By Sami Main Time Inc., publisher of People, Time and Sports Illustrated, among others, recently surveyed 17,000 people across three major age demographics (Gen X, millennials and Gen Z) to determine their feelings on custom content and how brands fit into their worlds. About 90 percent of respondents like the idea of custom content as a way for...
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Here’s What’s Next for Martellus Bennett, the NFL’s Most Creative Entrepreneur More kids apps, cartoons and stories to come By Patrick Coffee Green Bay Packers tight end Martellus Bennett would rather you not think of him as a famous pro athlete. "I've never really viewed myself as a football player," he said on a recent visit to the Adweek office. "I'd never worked for anyone else until I got to the NFL, and this will be my...
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These 5 Women Are Shaping How We View and Engage With Our Sports Heroes They talked with Adweek about using data and marketing tech to change the game By Lisa Granatstein At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, I sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the...
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YouTube Stunt Turns Deadly for a Couple Seeking Internet Fame Pedro Ruiz III died after his girlfriend shot him while filming a video By Sami Main Pedro Ruiz III, a 22-year-old aspiring YouTube star who lived in Minnesota, died Monday after convincing his girlfriend to fire a gun toward a book at point-blank range in front of his chest. Monalisa Perez, his 19-year-old pregnant girlfriend, frequently posted prank and stunt videos with Ruiz and their family on their YouTube channel; the...
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