"She is kind of the reigning celebrity editor now, so you just hope that translates into good decisions that are for the benefit of the whole company." With chairman Si Newhouse's death and the departures of star editors-in-chief Graydon Carter and Cindi Leive, Conde Nast is entering a new phase -- one that people will look toward artistic director Anna Wintour to navigate. "A lot of work left to do": A handful of publishers argued a few years ago for selling ads based on readers' time rather than impressions. But time-based ad sales still haven't gained traction. Amazon's power is spurring consumer goods brands like Kellogg's and Coca-Cola to consider unorthodox partnerships, imitate Amazon features like easy ordering and extend supermarket relationships into e-commerce. Wipro, the software and outsourcing giant based in India, has grown its agency and design services arm into a $458 million business. From Glossy: Theory 2.0, Theory's internal initiative designed to rejuvenate the brand, has helped boost the profits for its parent company's global brands category by 47 percent to $124 million. Though they have a strong legacy business, CBS is making sure they are a key player in digital video streaming. At the Digiday Video Anywhere Summit, Rob Gelick, svp and gm of platforms at CBS Interactive Entertainment, will share how the broadcaster is creating new businesses. Find out about how to join us. |
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Lucia Moses The famous Vogue editor has pushed for more collaboration, but leaves the individual titles a fair amount of freedom. |
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Lucia Moses Ad sales based on attention are still growing, but from a very small base. |
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Sponsored Content 4INFO The emerging tech behind geolocation puts all this data to use, giving marketers the ability to offer personalized services, location based offers, and messages built on individual patterns of behavior. Download the definitive guide. Sponsored content by 4-Info |
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Seb Joseph CPG companies are at a crossroads as Amazon threatens to trump their brands with convenience. |
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Shareen Pathak Over the last few years, Wipro, the software and outsourcing giant based in India, has slowly developed Wipro Digital, its agency and design services arm. |
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Sponsored Content GeoEdge The explosion of programmatic has opened the door to a menagerie of malicious advertising formats. The IAB estimates that malvertising is an $8.2 billion dollar problem that would cost as much as $1.1 billion to fix. Download the report to get an inside look at a hack, and learn how the industry can fight back. Sponsored content by GeoEdge. |
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Sponsored Content LKQD For publishers pivoting to video can mean an uneasy balancing act for ad revenue. Using separate platforms to manage programmatic and direct creates a complicated scenario in which too many tools are linked together in an uneasy chain. Sponsored content by LKQD |
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