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Four tips for getting the most out of a Customer Data Platform (CDP)

It’s more common than it should be for businesses to implement a new piece of technology without knowing how to use it to best effect, or to neglect to put the right processes in place beforehand to get the most out of its functionality.

Econsultancy’s recently-published Customer Data Platforms Best Practice Guide contains a wealth of advice and expert opinion on the benefits of using CDPs, the challenges to implementing them, and the steps to a successful implementation
 
EU court rules pre-checked cookie consent is not legally valid

The Court of Justice of the European Union (CJEU) ruled this week that pre-checked consent boxes for the use of cookies are not valid. CJEU’s ruling comes as part of a case against the lottery website, Planet49, which asked users to give consent for cookies in order for them to play a promotional game (bundling cookie consent with another purpose).
 
A day in the life of… Jonathan Smith, CEO and founder of China marketing specialist Hot Pot China

Hot Pot has worked with brands such as Ted Baker and Canada Goose, using their deep understanding of the Chinese market and consumer behaviour, combined with rigorous data-driven measurement and analysis.
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Featured Reports
Digital Transformation Monthly – September 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
 
Short Guide to: Mobile Marketing Best Practice
Econsultancy's new Short Guides offer digestible versions of our comprehensive reports - ideal for when you need the insight but are short on time. In this short guide we'll cover three key themes to help you deliver better mobile experiences for your customers and improve the performance of your mobile marketing activity.
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Events
Q4 Digital Shift | Webinar
October 15th - 2 sessions:  9am BST, 4pm SGT | 4pm BST, 11am EST  
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Training
Fast Track: Advanced Digital Marketing
London, October 29
Fast Track: Digital Marketing
London, November 6
Masterclass: Advanced Data & Analytics
London, November 12
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Four travel marketing problems AI is already solving

In such a competitive market, travel companies need to be continually innovating, else risk being left behind. Forward thinking brands are already embracing artificial intelligence to help them predict travel trends, solve traveler frustrations and create loyalty with hyper-personalisation. In this article we take a look at some examples.
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