Four steps to ABM fueled targeting for B2B marketers ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach.
ClickZ Daily: September 8, 2020 |
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| Good Morning! ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Today we look at four steps to help you adopt this approach. These steps include: understanding the importance of high-value accounts; aligning marketing and sales teams; measuring and tracking what’s important; and investing in the right tools. Also a new study by Braze shows digital engagement is key to post-pandemic ecommerce customer retention “Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity,” says Braze’s President and Chief Customer Officer, Myles Kleeger. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Jacqueline Dooley ABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. |
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Digital Marketing Myles Kleeger Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Read more |
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| Digital Marketing Kamaljeet Kalsi Fresh statistics on customer loyalty and ecommerce to help you formulate a winning ecommerce playbook, activate more purchases, and bump up sales. Read more |
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| Digital Marketing Olga Andrienko SEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights about the ‘new normal’ and the ‘new consumer’. Read more |
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| Digital Marketing Jim Yu BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecommerce companies move forward. Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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