Four pharma campaigns that made an impact on social media
For pharma brands, using social media can feel like a risky exercise due to regulatory constraints – but social can be impactful for pharma companies when used in the right way.
Some of the best campaigns tell compelling, personal stories that can bring a condition's challenges – not to mention a treatment's benefits – to life. This can accomplish goals like increasing brand recognition, upping reach and improving sentiment, all without being directly promotional. From emotive HIV interviews to a gamified Snapchat lens, we explore four stand-out examples of pharma campaigns that played to social media's strengths and made an impact. |
A guide to conversion optimisation tactics
Once a strategic approach to conversion rate optimisation is in place, marketers can explore more tactical optimisation techniques. This guide covers the options available to drive increased conversion and performance, including: Adopting key user-centered design principles Developing a clear online value proposition Reducing friction around the shopping process and cart abandonment Utilising social proof, user-generated content, and reviews ...And many more practical tips. |
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