Four reasons why email marketing is worth investing in now more than ever Part one of a four-part masterclass on email marketing from expert Kath Pay
ClickZ Daily: Oct 7, 2022 |
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| Good morning! In a world of TikTok campaigns, Metaverse launches, and NFT schemes, it’s worth remembering that email is the backbone of digital marketing. To celebrate this fact, ClickZ has partnered with email marketing expert and CEO of Holistic Email Marketing, Kath Pay. In a four-part series, Kath will be breaking down the fundamentals of email marketing including campaign strategy and tips for A/B testing. We kick off with a piece that examines why email marketing should demand your attention and investment as a marketing leader. Stay tuned as we bring you three more pieces from Kath in the coming month! Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in to the first episode on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Email Marketing Kath Pay What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience. |
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Strategy Benjamin Broomfield Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be portrayed as a Knight saving the village from a dragon, they can just as easily be portrayed in the context of an organization striving to achieve business goals. Download now |
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