Four key decisions for planning marketing success in 2021 Allocadia's CMO, Julia Stead recommends four areas to be considered when planning for a successful 2021.
ClickZ Daily: December 16, 2020 |
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| Happy Wednesday! 2020 flipped most marketing teams’ plans upside down. Allocadia analyzed investment trends from their customer database to determine how marketers pivoted and thrived. Based on those insights, Allocadia’s CMO, Julia Stead recommends four areas to be considered when planning for a successful 2021. Up next, Wavemaker’s Global Head of Product Solutions, Stephan Bruneau shares his views on how AI is simplifying the complexities of media planning. Stephan mentions, “AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media planning, allowing us to help our clients address these challenges, in two key ways:” So, what are the two ways? Read on to discover. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Marketing Julia Stead Hint: They’re all related to being agile. |
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AI & Automation Stephan Bruneau AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media planning. Stephan Bruneau of global media agency Wavemaker explains how AI is helping to address marketers’ increasing advertising challenges. Read more |
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| Commerce & Sales James Moore How the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read more |
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| Digital Marketing Todd Crawford What happened during Cyber Week this year? Impact shared data backed insights on retail and shopping clients' revenue growth during peak shopping season. Read more |
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| Digital Advertising Jacqueline Dooley Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach out to their communities. Read more |
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| Grata is a B2B search engine for discovering small to middle market private companies. Read more |
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