Four Insights to Make Your Sales Force Amazing

Four Leadership Insights You Need to Create an Amazing Sales Force

We know that B2B selling has evolved. According to an Accenture study, 94 percent of B2B buyers conduct online research at some point in the buying process, and the sales professional is no longer the conduit of basic data.

Sales organizations and salespeople who don’t understand this are becoming obsolete. The advancement of technology is forcing the redefinition of the sales professional’s role in B2B selling.

As a sales leader, how can you create an amazing sales force in this environment? Sales leaders need to stop depending on salespeople to just sell better and, instead, lead them to sell differently. Here are four sales leadership insights to get you started.