| | Four brands partnering with influencers for purpose-driven marketing
Purpose-driven marketing has become an increasing priority for brands over the past year or so, driven by the wider consumer desire for change.
One way that brands can communicate as well as elevate purpose-driven campaigns is through influencer partnerships. Here’s a look at some examples of brands partnering with influencers to drive purpose-related campaigns, and what we can learn from them. |
Four brands with a brilliantly funny tone of voice
One way for brands to have a memorable tone of voice is to be funny. However, there aren’t many brands who can consistently pull off humour without coming off as cringey or try-hard.
Humour is subjective, too, of course, meaning what makes one person 'LOL' will make another facepalm. Overall, though, the brands that do it well tend to be confident, consistent, and entirely unapologetic. Here are just four examples to appreciate. |
How SEOs can benefit from using AI and automation
Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
How can you use AI in your SEO strategy to gain greater insight, respond in real-time, and increase your relevance to the ask? |
A day in the life of… Sam Hodges, Growth Director at Numan
Sam Hodges is Growth Director at Numan, a digital health clinic for men. He spoke to Econsultancy about his role and why technical skills and rapid execution are key, which metrics he uses to measure success, and his favourite tools for getting the job done. |
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|  Modern Marketing Job Descriptions
From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help organisations attract and retain skilled marketing talent in a competitive hiring landscape. |
Customer Journey Mapping Best Practice Guide
Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys. |
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Revealed: the Marketing Week Masters judgesMeet the expert jury, formed by an unrivalled group of senior marketers in number, seniority and expertise. With over 35 categories to choose from, get your projects in front of these specialists by entering the Marketing Week Masters. Entry deadline: 3 April 2020. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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