| Over the last decade, as the volume of data exploded, so did the demand for advanced analytics and machine learning to generate insight from data. And as the primary users of customer data, marketers have a unique perspective on the organization's data collection and use practices.
While conscious of the privacy issues inherent in customer-facing interactions, marketers tend to be more aggressive with their data practices and are open to working with data innovators, which can put the organization's privacy policies at risk.
Get Forrester's latest report, "How to Design and Build a Great Consumer Data Privacy Organization", to learn the capabilities necessary to build a comprehensive consumer data privacy program. The report covers: Four new stakeholders that have emerged as the data landscape evolves Five core consumer data privacy management responsibilities 6 success attributes for building an effective privacy organization As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy and program. Learn how. |
