How the losses in ad tech’s biggest bankruptcy are hitting home.
August 02, 2023
Former employees remain uncompensated after MediaMath's bankruptcy filing
How the losses in ad tech's biggest bankruptcy are hitting home.
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A beta version of the new AI assistant can analyze products, keywords and other attributes across various retail networks. This week’s Future of TV Briefing looks at how ad-supported streamers including Disney+, Max and Netflix have lowered their base CPMs in this year’s upfront market. Given sneakerheads’ natural inclination for collecting things, it’s not surprising that shoe brands have been some of the first non-Web3-native companies to realize the revenue-generating potential of NFT drops. Why Hang Media is hoping a Twitch for athletes and their fans is of interest to Gen Z viewers. Lionel Messi joining Major League Soccer under the Inter Miami team reignited the interest of some brands looking to hire the Argentinean star to reach a more diverse audience. Other things to know about Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Secure your pass by Tuesday, August 8 to save. As streaming TV wins greater audience share, pharmaceutical brands are leaning heavily into impression-based and data-driven ad buying to drive brand impact, DTC connections and build incremental reach. Sponsored by DISH Media. Advertisers are prioritizing diverse audience outreach and partnering with diverse-owned businesses to make meaningful consumer connections. Sponsored by Channel Factory.
From Modern Retail: Because retail media campaigns drive to a retailer’s site in many cases instead of a brand’s, it’s up to the retailer to share necessary customer activity information, adding yet another layer of complexity for advertisers.
This week’s Future of TV Briefing looks at how ad-supported streamers including Disney+, Max and Netflix have lowered their base CPMs in this year’s upfront market.
Given sneakerheads’ natural inclination for collecting things, it’s not surprising that shoe brands have been some of the first non-Web3-native companies to realize the revenue-generating potential of NFT drops.
As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023.
Hang Media is employing a formula of matching brand sponsors with popular athletes around sporting events relevant to those athletes, and giving fans the chance to hang with them in a Zoom-like setting. It’s kind of a Twitch for athletes and their fans.
Lionel Messi joining Major League Soccer under the Inter Miami team reignited the interest of some brands looking to hire the Argentinean star to reach a more diverse audience.
