| Ad industry groups are upset that Apple is limiting ad tracking in its Safari browser, but there isn't much they can do about it. Sprint is the latest brand to run ad tech on its own, recently moving programmatic in-house as part of its cost-cutting efforts. "A pain point": Bot reviews are a growing problem for retailers and brands selling on Amazon. In August, retail and brand executives from companies like Reebok and Heineken came together in Vail, Colorado, at the Digiday Content Marketing Summit. Subscribe to Digiday+ to get their insights on the future of content marketing. "I wish they would just remain being a warehouse business": In the latest installment of our Confessions series, a fashion marketer complains that Amazon is too controlling of brand imagery on its platform. From Glossy: It's time to toss out the old retail playbook. Hear from brands like Of a Kind, Le Tote, Poshmark, Farfetch and more at the Glossy Forum on Oct. 3 as they share their forays into pop-up stores, direct-to-consumer selling and data. Retailers know they can use technology to service the modern customer, but struggle to find a solution that can accommodate all of their business needs. Get the guide to transform your business with this five-step strategy. Sponsored by Oracle and Netsuite. |
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| Ross Benes Apple’s user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. |
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| Yuyu Chen The telecommunications company has eliminated media agencies from the ad tech equation. |
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| Sponsored Content Social Native What makes people pause, and take notice isn't a perfectly lit product on a pristine white background. It's authenticity. User generated content is taking center stage giving marketers the speed, scale, and relatability they need to stand out in the age of double-tap likes. Download the guide. Sponsored by Social Native. |
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| Shareen Pathak Bot reviews continue to be a growing concern for retailers and brands selling on Amazon. |
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| Hilary Milnes Content marketers met in Vail, Colorado, at the Digiday Content Marketing Summit in August to discuss the biggest challenges they’re facing today. |
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| Sponsored Content Grapeshot Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L'Oreal's data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot. |
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| Sponsored Content Experticity Marketers are too focused on who's behind the camera when they should be focused on who's in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it's become such a big part of current trends like influencer marketing. Sponsored content by Experticity |
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