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Best Practices in Sales & Marketing
What's your most memorable moment as an agent? You probably have a story you always tell from your time in the field. Whether it's poignant, funny or a bit nerve-wracking, we want to hear about it. Submit your story and you might end up in REALTOR® Magazine!
Use the power of story to move an audience to action Stories, especially personal ones, can build a connection between you and your audience, showing them how they, too, may be able to overcome challenges and be the hero of their own lives, writes INSEAD professor Manfred F. R. Kets de Vries. "Leaders who tell compelling stories can move any audience from apathy to empathy, and ultimately to action," Kets de Vries writes. Full Story: INSEAD Knowledge (1/31)
Among marketers surveyed by HubSpot, 52% say they will increase their Instagram budget this year, with 29% saying Instagram will be their top platform, while 53% are spending more on TikTok and 43% will boost Facebook spending. Tumblr and Twitch are losing steam among marketers and 25% say Instagram offers the best return on investment. Full Story: HubSpot (1/30)
Is it time to hire a business coach? If leadership skill gaps, stagnating revenue or fast growth are disrupting a small company, hiring a business coach might help. Business coach Alexa Duarte D'Agostino recommends seeking an experienced, credentialed adviser who uses a transparent process. Full Story: CO— (US Chamber of Commerce) (1/31)
Insider Intelligence predicts marketers will increase their mobile advertising from $194.79 billion this year to $235.67 billion in 2025 to reach the growing number of QR code scanners and augmented reality adopters. Insider Intelligence attributes much of the growth to AR efforts launched via QR codes with out-of-home ads and social media marketers striving to reach the more than 60 million US consumers using AR via social platforms. Full Story: Insider Intelligence (1/30)
Business Wellness
Financial reasons to tackle succession planning Financial benefits of succession planning include tax savings and a more valuable business, says Eric Becker of Cresset Capital Management. Becker explains how to prepare a successor, avoid division and seek professional guidance. Full Story: Next Avenue (1/25)
IMF raises global growth forecast to 2.9% Signs that high inflation may be easing have pushed the International Monetary Fund to upgrade its global growth projection for 2023 to 2.9%, compared with a 2.7% forecast in October. The IMF also cited the reopening of China's economy from coronavirus restrictions as a positive factor for growth. Full Story: CNBC (1/30),The Washington Post (1/30),The New York Times (1/30),The Wall Street Journal (1/30)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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