| Marketers have spent years optimizing around first-party data. But what if the next wave of personalization isn’t about tracking at all—it’s about asking? In Zero-Party Data in Action: How Top Brands Turn Product Discovery into Conversions, you’ll learn how brands like Free People, Centrum, and RMS Beauty are using zero-party data—information customers willingly and proactively share, like preferences, needs, and goals—to guide product discovery and drive better outcomes. Through quizzes, guided experiences, and personalized journeys, these brands are capturing real intent and turning it into results. We’ll break down:
How to capture buyer intent through guided experiences Why smart recommendations beat “you might also like” every time How to trade value for data—and build trust while doing it If you're serious about making product discovery your highest-performing conversion tool, this is your blueprint. | 