| | News for Today's Top Marketers |
| | | Ford Designs a Massive 'Escape the Room' Game in NYC to Replace the Test Drive Experiential event aims to attract millennials By Christine Birkner Ford is turning the typical test drive experience on its head this weekend with a giant driveable game in New York. The venue, which will be open from June 23-26, is based on Escape the Room, a popular experiential ...
Read more » | | | | | | | | | | | Donald Trump's Plan to Build a Border Wall Is Mercilessly Mocked in This New Ad Parody from 360fly and 180LA By Kristina Monllos Tons of marketers are getting in on election season, so it was only a matter of time before a Donald Trump impersonator made it into an ad. Thanks to a new 60-second spot, "The Wall," from camera company ...
Read more » | | Y&R's 'McWhopper' for Burger King Adds Another Cannes Grand Prix, in Media Tasty idea from the burger giant By Katie Richards, Tim Nudd CANNES, France—After winning a Grand Prix in Print & Publishing at the Cannes Lions festival earlier this week, Y&R New Zealand won another Grand Prix tonight, this time in the Media category, for its ...
Read more » | | A 'Wright Brothers Moment' for Mobile? NYT VR Wins a Grand Prix at Cannes Work that stands 'head and shoulders above the category' By David Gianatasio, Tim Nudd CANNES, France—Virtual reality has been a major a theme at this year's Cannes Lions festival—and indeed, in the advertising and media world writ large, as brands strive to create more engaging, ...
Read more » | | | | | Innovation Grand Prix at Cannes Goes to Google's Attempt to Teach a Computer Intuition The potential of AlphaGo's learnings is 'incredible' By Tim Nudd CANNES, France—Google's latest step toward developing artificial intelligence, the computer program AlphaGo, picked up the Innovation Grand Prix at the Cannes Lions festival here tonight, eclipsing eight ...
Read more » | | Babies Pose With Their Food Look-Alikes in Cute Campaign for Gerber Everyone needs a little TLC By T.L. Stanley There's a mix of food porn and adorable babies in the new Gerber national TV and print campaign. Think Anne Geddes, without the over-the-top schmaltz.
Read more » | | YouTube Just Released a Powerful Message About Gender Identity and Sexuality New #ProudToBe campaign from Anomaly By Kristina Monllos Last year, YouTube rolled out #ProudToLove on June 26, the day the Supreme Court made its historic ruling on same-sex marriage. Today, the site launched its moving follow-up campaign, #ProudToBe, which ...
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