WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

MAY 2, 2019

Ford Amps Up CX Efforts Across Board

Henry Ford’s great-great granddaughter leads the charge.

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Mentoring Becoming Lost Dealership Art

“I wouldn’t be here if it weren’t for three (mentors) including a dealer who gave me a shot selling cars as a young man,” says auto-retailing veteran George Benzing.

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Time Enemy of Car Buying, Says Dealer Who Tracks It

Auto-industry conference panelists discuss cutting the time it takes to buy a car, the prospects of selling and servicing EVs and ways to abate an auto-technician shortage.

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Insane Way to Recruit Dealership Sales Pros

The negotiating culture is a hurdle young and talented people aren’t going to consider leaping over.

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