| Hello hello! So, how are you this week? Here at Bradt, our strapline is Travel taken seriously and I've been thinking this week about what that really means. I think there's a danger to think that it means life taken seriously, which could either mean a joyless existence or perhaps a focused, fulfilled, and fun one depending on your point of view. With travel, I'd like to think that it means the following: prioritising travel in our own lives and in projects we support aiming for travel that brings some good into the world rather than harm embracing far flung destinations while also looking close to home helping people to overcome any fears or inertia they may have about heading onto the open road Some of these points are easier to see. For example, we're a UK based company and have a whole series of titles on Slow Travel in the UK. When it comes to far flung destinations, over 70% of our city, region and country guides still have no direct competition from other publishers. We have the Travel Club to help people plan their travels and find discounted deals. And our travel literature series brings stories from around the world to those of us at home. We aim to be conscientious travellers and to promote sustainable travel (with articles like this one) but I'm well aware that that's a work in progress with plenty more to do. in the meantime, I'm curious. What do you think Travel taken seriously means to you? Cheers, Abi PS - Next week is the biggest sale of the year as Black Friday hoves into view. As a cherished email subscriber, you'll be the first to know. So get planning your wishlist now! See our whole catalogue for inspiration. A remarkable destination, Iceland is packed full of incredible natural wonders and extraordinary experiences, many unique to this island nation. Where else in the world can you delve into the heart of a magma chamber, float in a secret lagoon and mingle with whales, all in one day? Here’s our pick of authentic experiences that encapsulate the wonder, and at times quirkiness, of Iceland. | Ad OUT NOW: World War I Battlefields Thoroughly updated for this new third edition, World War I Battlefields remains the only compact practical travel guide to cover both French and Belgian battlefield sites involved in one of the deadliest conflicts in human history. The 2014-18 centenary of the First World War was a huge catalyst for battlefield tourism, leading to a proliferation of innovative new museums, memorials, commemorative trails, statues and more – which are comprehensively covered in this update. Co-authored by two award-winning travel writers, this lightweight and pocket-friendly guidebook is perfect for visitors. It covers all the main sites, memorials and museums of the entire Western Front alongside practical information such as travelling there and getting around, and how to book the best guided tours. For history buffs, those on battlefield tours, relatives of those who fought, school groups or students, there is no better companion when visiting Great War sites in Belgium and France than this. New & Upcoming Titles 52 Wildlife Weekends Gascony & The Pyrenees The Bradt Guide to Armenia The Slow Travel Bradt Guide to Cornwall & The Isles of Scilly The Slow Travel Guide to Suffolk Zambia Safari Guide On Being from Nowhere The Bradt Guide to Rwanda The Bradt Guide to Dominica Tools, Talks & Upcoming Events Get a free ticket to the 2024 Destinations Travel & Holiday Show when you click this link. Don't forget entries to our New Travel Writer of the Year 2024 competition are now open. Be in with a chance of winning a holiday to St Lucia and a paid commission in Traveller Magazine when you enter here. Author and southern Africa wildlife expert Mike Unwin will soon be running a talk on how to put together a DIY safari. Submit your questions in advance by hitting reply to this email. It's always a good time to join our Travel Club for exclusive material from authors, behind the scenes access and big discounts on our books. PS – Too many emails? Click on monthly if you only want to hear from us once a month instead. You'll know it's worked because you'll be taken to a travel article to read as a thank you. No further action required! Bradt Guides
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