Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis.
| Nothing says economic crisis like price fluctuations -- and that includes ad prices. Or, at least they would in any other economic crisis. Additional coverage: In this week’s Digiday+ Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers' advertising businesses. As acute societal issues have mounted over the past two-plus years, strategists say brands will need to provide more than lip service to resonate with consumers. Instacart is rebranding its subscription offering as part of an effort to establish itself as more than a transactional shopping app and to get consumers to see it as a service that can benefit the whole household. Other things to know about From Digiday's sister brand WorkLife: The WorkLife Awards recognize the top employers and the values that make them unique. Submit by tomorrow to receive the best rates on entries. Turning off the strategies that fail to deliver focused ROI is helping marketing teams prioritize budgets and leverage platforms that produce. Sponsored by RollWorks. Dynamic video elements are empowering consumers to engage with brands, adding new dimensions to the customer journey. Sponsored by KERV. | | |
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