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| News for Today's Top Marketers |
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For Adidas Originals, 10 Artists Present Their Vision of What the Future Might Look Like Displays in New York and L.A. support brand's campaign By Christine Birkner Adidas is hosting art exhibits in New York and Los Angeles this week aimed at sparking conversation around its "Future" campaign for Adidas Originals.
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Kevin Bacon Humorously Promotes Eggs Again, This Time by Singing With His Brother Grey’s latest campaign for the American Egg Board By Patrick Coffee Last year, the American Egg Board belatedly recognized that the best complement for eggs is bacon (actor Kevin Bacon, that is).
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A Little Girl's Deep-Sea Dream Is Shattered in Greenpeace's Latest Plea for the Arctic This isn't make-believe By David Gianatasio Greenpeace brings a young girl's undersea imagination to life in "The Little Explorer," a short film that tackles the topic of destructive fishing in the Arctic.
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Liberty Mutual Tries Novel Filming Technique in This Choose-Your-Own-Adventure VR Video 'If you're stranded in the woods, what should you do?' By Lauren Johnson Virtual reality is not even six months old on Facebook, but brands are already finding creative ways to film and post 360-degree clips. On Thursday, Liberty Mutual launches its first VR campaign, and it picked ...
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2 Gingers Irish Whiskey Finds the Perfect Ad Characters to Act Out Famous Drink Names Throwing a staid category on the rocks By Patrick Coffee Liquor advertising doesn't always produce the most creative advertising, thanks to legal restrictions and a tendency to skew toward the conservative. But Chicago agency VSA Partners looks to upend that truism ...
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Hotwire Urges You to Take That Vacation Before Dying a Sudden, Gruesome Death Or at least before tackling that laundry By Gabriel Beltrone YOLO advertising tropes are going strong: In a perfect example, a new set of ads from online travel agency Hotwire urges you to take a trip ... because you might just get hit by a bus.
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Darkly Comic Campaign Shows Women the Tool We Really Need to Ensure Gender Parity Yes, it's Business Bulge underwear By Angela Natividad For International Women's Day, the Young Minds for Gender Equality Foundation (YM4GE) is offering us a practical, immediate solution to the pay parity problem: The Business Bulge, a pair of underpants that ...
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