Focus on every corner to give small homes a large feel

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What climate, health care bill doesn't do | Marketing tips to overcome buyers' 'scarcity mindset' | Focus on every corner to give small homes a large feel

Created for [email protected] | Web Version

August 15, 2022

Top News

What climate, health care bill doesn't do The Inflation Reduction Act, which passed the U.S. House of Representatives on Friday, spared affordable housing investment and other real estate from the most feared new taxes. Full Story: REALTOR® Magazine (8/15)

Best Practices in Sales & Marketing

Marketing tips to overcome buyers' 'scarcity mindset' Marketers should acknowledge consumers' fears of recession and how these fears change decision-making, writes Jake McKenzie, CEO of Intermark Group. Positive messaging, confirming intrinsic motivations to clients and focusing on payments instead of total cost are some expert tips for alleviating buyers' stress. Full Story: Adweek (8/15)

Focus on every corner to give small homes a large feel The use of acrylic and glass furnishings, large decorative pieces and patterns are among design elements that can make a small home appear larger from the inside, experts say. "When decorating think about every corner of your home to elevate the interior," says interior decorator Juliette Thomas. Full Story: Homes & Gardens (8/14)

Real Estate Trends

10 most affordable lake towns Water views for less than $300,000? A realtor.com® study identifies where buyers can snag waterfront property at an affordable price. Full Story: REALTOR® Magazine (8/15)

5 updates to liven up the home's exterior Check out these before-and-after virtual renderings to see what a difference a few style updates can make to an outdoor space. Full Story: REALTOR® Magazine/Styled, Staged & Sold (8/8)

Wells Fargo to scale back mortgage business Wells Fargo is planning to significantly shrink its presence in the mortgage business, which reportedly could include a full or partial end of correspondent mortgage lending, in which it provides funding for loans arranged by outside firms. "Like others in the industry, we're evaluating the size of our mortgage business to adapt to a dramatically smaller originations market," the company said. "We're also continuing to look across the company to prioritize and best position us to serve our customers broadly." Full Story: Bloomberg (8/15)

Technology & Innovations

Furnished, flexible rentals attract work-from-home crowd Landing, a platform for sourcing move-in ready apartments, has found success catering to millennials and others who work remotely or travel for work. Founder Bill Smith sees flexible lease agreements as the future of the industry, and his company is projected to reach $200 million in revenue this year. Full Story: Forbes (tiered subscription model) (8/15)

Fair & Equitable Housing

Rising rents fuel housing crisis in Maine Southern Maine is facing a housing crisis due to rising rents and the need for emergency shelters to house a growing homeless population. Local governments are trying to establish rent controls as outside investors push for market rates that some workers say are unaffordable. Full Story: Portland Press Herald (Maine) (tiered subscription model) (8/14)

Legislation & Regulation

Analysis: How the Fed avoids a collapse in housing prices The Federal Reserve's steps to tame inflation have contributed to a pullback in home buying and a deceleration in price growth, though avoiding a broader collapse in prices remains a priority. "The Fed is coming in hard and fast on the 5% pace that was common in the five years before the pandemic, which would finally be consistent with its goal of bringing inflation back under control," Jonathan Levin writes. Full Story: Bloomberg (8/14)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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