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Qualitative user research aims at insights, not numbers. Metrics for individual users help tell the story of how each person did, but mean values across a small sample won't be reliable.

3 min video
 

Misconceptions stem from a lack of understanding of DesignOps, as well as attempts to pigeonhole it. DesignOps is different from design management, it's not always a specialized role, and it should be structured differently in different organizations.

3 min video
 

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