Looking back at WFFSA's 2025 Floral Distribution Conference ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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Friday, March 7, 2025

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Vacancies

Senior Grower

Technical Sales Specialist NORTHERN EUROPE (M/F)

Sales Representative in the Netherlands

Senior Key Account Manager

Assistant grower tomatoes (Ohio USA)

Junior Grower

International Business Manager

Top Fruit Farm Manager

Latin America Sourcing Category Manager

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Photo impression:

Looking back at WFFSA's 2025 Floral Distribution Conference

The Wholesale Florist and Florist Supplier Association (WFFSA) took place from March 2-5 this year and welcomed ‎around 650 attendees, nearly 100…

Vacancies

Mike Duivenvoorden, Duif Flowers

"Record flower exports to Sweden for International Women's Day"

"It's unbelievable," says Mike Duivenvoorden from Duif Flowers, a Dutch exporter of flowers and plants. "We've never exported so many flowers to Sweden for International Women's Day as we h…

Arber Horticulture’s story and their new AR-Containermulch

From family roots to global expansion

The story of Arber Horticulture began in 1996 when its founder launched Sudest Europe, a small, family-run business based in Italy. Over time, the…

Holex Flower visits Vip Roses

The process and art of dying flowers

The days are getting longer, temperatures are slowly rising, and you can feel that spring is in the air. The perfect time to visit a special grower.…

Danziger’s innovation wins 2025 Breeder Excellence Award at WFFSA Floral Distribution Conference

"True to its name, Unicorn is much more than a beautiful flower"

Danziger introduces Unicorn™, a new variety that has just been awarded the 2025 Breeder Excellence Award at the WFFSA Floral Distribution Conference in…

Sohee Sim on developing ioCrops’ Ation

“Dramatically reducing labor costs isn’t always feasible, but there’s room for optimization”

"My academic background in Biosystems Engineering and Electrical Engineering naturally drew me to the intersection of agriculture and technology," says…

Video: The Bloom Show Women's Day Round Table

This International Women's Day, The Bloom Show is spotlighting women who are shaping the floral industry. In this episode below, they feature Kate Penn…

Looking at the thriving Thai horticulture industry

The International Association of Horticultural Producers (AIPH) held its Spring Meeting from 9-13 February in Chiang Rai, Thailand. This event featured…

Special labor, staff and automation

Fewer Poles, more Bulgarians to work in the Netherlands

In 10 years, the number of Bulgarians in the Netherlands has quadrupled. At the same time, the number of Polish and Romanian migrant workers is decreasing. Why…

Proven Winners scholarship applications for 2025 are open

Proven Winners has announced that scholarship applications are now open for 2025. Now in its 11th year, the Proven Winners Horticulture Scholarship program is…

Turkey’s flower record: 75M flowers for International Women’s Day

Ahead of International Women's Day, Turkey has sent a record number of cut flowers—75 million pieces to 34 countries. This was reported by the Kazinform…

NL: Decorum launches third short documentary in lead up to world cup

Christian Ulrich, a passionate florist from Zug - Switzerland, is making a name for himself in the world of exclusive floral arrangements. Growing up…

Over 50,000 orchids imported from Thailand to Siberia for International Women’s Day

According to Dmitry Kolykhanov, Deputy Head of the Siberian Customs Administration, more than 30 tons of flowers were brought to the region just before…

Russia: Looking at the most popular gifts for Women's Day

Wildberries surveyed its customers about their attitudes towards International Women's Day (8 March) and the gifts they expect to receive or plan to give on…

Today on social media

LinkedIn

Vitro Plus BV

At Vitro Plus, our work is driven by knowledge, passion, and precision – and we owe that to our amazing team, the majority of whom are women. Tomorrow it's International…

US (WA): Tulip Town open to public for the entire month of April

Tulip Town is opening its gates on April 1st. It's a full-on sensory experience in the heart of Skagit Valley, blending beauty with a modern twist.…

NL: Altaj chrysanthemums available through Royal FloraHolland auctions

Starting next Monday, the first stems of Altaj, grown by Nursery Retine, will be available at the Royal FloraHolland flower auctions in Aalsmeer and…

Headlines from

Majority of greenhouse produce is exported to the U.S.

Tariffs create uncertainty in Canadian greenhouse sector

Canada's climate, agricultural expertise and favorable location near the U.S. border have enabled the country to build a flourishing greenhouse sector.…

Russia: Flower prices in Kazan rise by 20% on eve of International Women's Day

On the eve of International Women's Day, prices for popular cut flowers in Kazan have increased, according to experts, by an average of 20%. This corresponds…

More than 75M of flowers exported from Turkey for International Women's Day

On the occasion of International Women's Day, Turkey exported 75 million flowers to 34 countries worldwide. According to Turkish officials, this export, which…

China: Dounan Flower Market ready for International Women's Day

In the run-up to International Women's Day on March 8, floral scents and anticipation have filled the air at Dounan Flower Market, Asia's largest and…

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