The requisites for advancing a marketing career | Normalize feedback by making it part of the culture | The 4 thinking patterns that can bring business success
The requisites for advancing a marketing career Marketing has expanded beyond crafting creative ad slogans to a "complex and technology-driven field" with evolving media, writes Antarsia Marketing's Jarrod Lipshy. The keys to success, Lipshy writes, lies in cultivating purposeful relationships with consumers and peers, "creative solutions for unexpected challenges" and a lean, agile approach. Full Story: SmartBrief/Marketing (5/5)
Normalize feedback by making it part of the culture Feedback can help employees and companies improve if it's delivered frequently and in structured ways, writes Suzi McAlpine. "Establishing up front with your direct report that feedback is really good for them, and that they can expect to get it from you -- as well as confirming how they most like to receive it -- makes the whole process smoother," McAlpine writes. Full Story: Suzi McAlpine (5/5)
Just the Facts, Ma'am "I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" Join for free now.
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Making the Connection
The 4 thinking patterns that can bring business success Companies can unlock a wider range of perspectives from employees identifying four distinct thinking patterns -- analytical, innovative, relational and procedural -- writes Nina Simons, citing research from Dawna Markova and others. Also important is understanding how the three ways employees process information -- "auditory, visual and kinesthetic" -- and which is best for each employee, Simons writes. Full Story: SmartBrief/Leadership (5/5)
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Flexible work is fueling the Great Resignation Employees will continue to leave their jobs in search of something better for the indefinite future and companies should prepare for this to be a lasting change, says a report by Gartner, which also predicts that 37 million people will quit their jobs in the US this year, a 20% increase from pre-pandemic levels. Flexible work is helping to fuel this trend because it lowers the cost of leaving a job. Full Story: Axios (5/6)
Economy added 428K jobs in April Job growth remained steady in April, according to the Labor Department, with the economy adding 428,000 jobs and the unemployment rate remaining near a pre-pandemic low. Average hourly earnings increased 0.3% compared with March and 5.5% compared with April 2021 amid a tight labor market. Full Story: Yahoo (5/6)
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Online learning platform Coursera has launched its “Career Academy for Institutions,” which it says will serve as a bridge between universities and the business world. The academy will offer certificates from IBM and Meta in an online format that Coursera says will keep more students enrolled in colleges. Full Story: EdSurge (5/4)
Although instant coffee became popular during World War II among soldiers, it was invented nearly two centuries before that in Britain. Instant coffee picked up steam with consumers in the late 19th and early 20th centuries, but then gained a reputation of being low in quality. Now, major and craft roasters have gotten hip to the trend, and specialty offerings abound for coffee lovers. Full Story: Sprudge (5/5)
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