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May 21, 2025
Flash Sales without Brand Damage
The era of “40% off everything, today only” as a revenue driver is mostly gone. Nowadays, sophistication is key since repeat customers expect more than discounts.
For experienced marketers, the challenge isn’t just timing or promotion. It’s building urgency in a way that aligns with long-term goals, brand positioning, and channel constraints.
Urgency
Discounts alone no longer create urgency. Merchants need a mix of temporal, social, and product-based cues that build momentum throughout a campaign.
Consider:
Inventory scarcity. Communicate low stock thresholds dynamically. Tools such as Fomo and Convert inject real-time signals like “12 left in stock” or “selling fast.”
Tiered unlocks. Reward speed with value. For example: “First 100 customers get 30% off; next 200 get 20% off.”
Personalization. Segment by purchase behavior, and run a flash sale for your most loyal customers with unique timers per buyer cohort. Klaviyo and Iterable dynamically adjust expiration based on email open or site activity.
These approaches build urgency without sacrificing profits across all customers.
Read article >
How Search Console Reveals AI Overviews
Google provides no comprehensive reports of links in Overviews. We're left with Search Console.
Read article >
AI Is Diluting Your Brand
Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?
Read article >
From the Archive: February 2023
Profit from Paid Acquisition Key for Ecom Owner
Zach Stuck is an agency founder turned ecommerce owner. He says a customer from paid acquisition has to be profitable on the first sale.
Read article >
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