Five ways to drive revenue with creative automation Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer.
ClickZ Daily: August 14, 2020 |
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| Happy Friday! Today we have Miha Mikek, CEO and Founder of Celtra, highlighting revenue-boosting opportunities with creative automation for today’s savvy marketer. He writes: Creative Automation is ideal for streamlining communication and collaboration. It brings marketing, design, creative, and media teams together to work under the same roof, in real-time. For example, users can be granted different levels of access based on their roles. They can share feedback and leave comments without risking alterations to creative assets. Also, BrightEdge’s CEO Jim Yu, shares five simple steps organizations can take to start their AI journey. “Ideally, your team and technology complement and augment one another’s performance; your employees should never be made to feel as though they’re being replaced or competing against tools for budget. Support your team with a robust AI training program and nurture a culture of failing fast and moving on,” says Jim. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Miha Mikek Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer. |
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AI & Automation Jim Yu AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey. Read more |
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| Digital Advertising Jacqueline Dooley Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one of three winning campaign structures. Read more |
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| Digital Marketing Josh Wetzel Traditional brick-and-mortar stores were perhaps hit hardest during the pandemic, and unlike digital-native retailers didn’t have the online infrastructure to continue serving their customers. This article discuss three strategies for small business owners can adopt now to thrive in a post-COVID world and tackle customer engagement pain points. Read more |
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| Digital Leaders Luke Richards DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be investing in their websites and ironing out organizational issues in order to make the most of our increasingly digital-first world. Read more |
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| Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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