Five steps to move buyer experience from transactional to relationship-driven

Good morning!

For much of the digital age, we were obsessed with transactions. It was quick, effective, but ultimately drove a wedge between us and our customers. In the last three to five years, the customer has realized, ‘wait a minute, I’m a human being, and I expect to be treated like one – not just some user or data point!

Alex Hunter, former Head of Digital at Virgin Group, argues customer loyalty in the data-driven age cannot be underestimated. He provides five pointers on how to treat your customers like humans rather than snatching at transactions – and begin building, nurturing, and leveraging customer relationships!

Do you know where are firms getting the biggest advertising ROI? If yes, we would appreciate five minutes of your time filling the ‘B2B Ad Buying Survey’ created in partnership with Nineteen Insights.

Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency and quality of platforms.