| Best Use of Social: Honoring the social media strategy that has been most creative, strategic and effective in achieving its objectives. Best Branding Consumer Campaign: Honoring a branding campaign that has been most successful in building and enhancing a brand's image and identity among consumers or users. Best Social Good Campaign: Honoring the campaign that has most successfully driven awareness, donations or promoted a cause for social good. Multi-Platform Campaign of the Year: Honoring the campaign that has been most successful in achieving its objectives through a multi-channel strategy and approach. | 