Five key senior marketing roles in 2022 Does your business have this league?
ClickZ Daily: January 31, 2022 |
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| Good morning! Consumer expectations now revolve around the core themes of empathy, inclusivity, security, and convenience. The most successful marketing leaders know how to move the needle while remaining flexible in an ever-evolving climate. CFA Institute’s CMO, Michael Collins shares his top five list of marketing roles that will be highly instrumental in securing brand success. Within the broader marketing world, these senior marketing roles will become increasingly important in the years to come. Some are well-defined while others are roles that will emerge. |
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Digital Leaders Michael Collins Does your brand have a league carved out and in line with consumer expectations? |
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| | Advertising & Promotion Lauren Lee The solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while being compliant Read more |
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| | | Digital Advertising Abhishek Shrivastava How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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