Five ideas for personalized targeting without cookies World's 'Top Online Influencer', John Rampton shares alternatives for non invasive marketing.
ClickZ Daily: September 02, 2022 |
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| Good morning! Even as the world works toward a future that is less dependent on cookies, it begs the question: what can brands do to replace the delectable value a third-party cookie offers? There are several alternative ideas for creating personalized, targeted messages without the need for third-party cookies. John Rampton, a digital marketing leader and macro influencer, shares alternatives for a non-invasive marketing strategy. |
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Content & Experience John Rampton Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy |
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| | | | Fractional CMO Amy Loesch Unlike starting a new position as a full-time CMO, as a Fractional CMO, you don’t have the luxury of time to get up to speed on the business. You are working under a limited engagement, with a fraction of your time and the CEO has high expectations. That said, conducting a thorough business assessment in the first 30 days is critical to success. Read more |
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| CRM Benjamin Broomfield "Do people first and technology second. If you buy technology with the wrong people on the ground, you're not going to leverage your investment and the result will be shelfware or technical debt. Technology by itself does nothing. It's people that drive the change" Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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