Five ideas for creating personalized targeting without cookies Non-invasive personalization alternatives from top digital marketing influencer, John Rampton.
ClickZ Daily: August 17, 2022 |
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| Good morning! Even though Google has pushed the third-party cookie death to 2024, what can brands do to replace the delectable value that confectionary technical term has to offer? Top digital marketing influencer, John Rampton shares five non-invasive personalization alternatives. |
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Content & Experience John Rampton Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy |
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Case Study Benjamin Broomfield “As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to engage millennials and Gen Z in a way that fits their interests and where they're living every day. If that means they're going on Twitch and playing video games every day, this is where we wanted to engage them.” Read more |
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| Case Study Benjamin Broomfield "People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." Read more |
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| Podcast Benjamin Broomfield In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches. Kip shares his insights on this systemic issue and explores how marketing leaders can rebuild their business relationships. Read more |
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| Strategy Mark Pontrelli It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your content to each platform to ensure it resonates. It sounds daunting, but it will save you time, money, and tears down the line Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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