Five examples that demonstrate the value of AI for B2B marketers Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for social media campaigns.
ClickZ Daily: June 16, 2020 |
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| Good Morning! Today we look at five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for social media campaigns. AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of the tech. Also, Bottle Rocket’s Peter Klayman provides tips for marketers to adapt & deliver successful marketing campaigns via platforms that go beyond traditional print & advertising mediums. He writes: Positioning your brand’s mobile app as a centerpiece to in-flight marketing campaigns is essential for maximizing application conversion, engagement, and retention metrics. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ |
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AI & Automation Jacqueline Dooley Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for social media campaigns. |
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Digital Advertising Peter Klayman Say goodbye to low conversions, poor engagement and below average retention. Read more |
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| Data & Analytics Kamaljeet Kalsi Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges keeping them on edge. Read more |
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| AI & Automation Joydeep Bhattacharya AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usage of AI in marketing. Read more |
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| AI & Automation Kamaljeet Kalsi A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for businesses. Read more |
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| Digital Marketing Carrie Parker Carrie Parker, VP of Marketing at Valassis, looks at how consumer behaviors have shifted in response to COVID-19 and how marketers can utilize these insights to consider the best channels for engaging their customers and driving growth both now and into the future. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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