NOVEMBER 29, 2018

Five Digital Retailing Mistakes Car Dealers Should Avoid

How dealers price vehicles is their own business, says Amit Chandarana who won’t go there. But he does offer a piece of advice in the pricing department. “Be transparent and consistent,” says Chandarana, vice president-business developmen

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Digital Marketers, Dealers Escalate Battle of the Bots

“It is important for us to recognize it as an issue and do something about it,” says Dealer.com’s Andy MacLeay.

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Car Shoppers Visit Dealerships for One Reason

Do people really think about an auto dealership unless they are buying a car? Read Adam Armbruster's Wards IdeaXchange column.

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Kids Today Want Electric, Autonomous Tomorrow

“Ignore kids at your own peril,” says Jeff Hannah, director-SBD Automotive North America, a connected-car and secured-car strategy consultancy.

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