Five brand-agency partnership pain points and solutions Bruno Gralpois on strategy, talent, and leadership for the brand and agency side that impact success
ClickZ Daily: November 18, 2021 |
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| Good morning! The brand-agency partnership is based on mutual and well-articulated dependencies. Brand strategy, budgets, leadership styles, agency talent, and several other dynamic factors contribute to the eventual outcome. So when clients ask questions like, “Did the agency meet expectations?” during annual or semi-annual reviews, the answer is often more complex. ClickZ advisory board member and International bestselling author, Bruno Gralpois addresses the five-most crucial pain points that define success for both, the brand as well as agency. |
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Advertising & Promotion Bruno Gralpois When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance |
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Content Marketing Melanie Deziel Encourage collaboration, maximize efficiency, and improve the quality of ideas generated Read more |
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| Customer behaviour Jenna Landi Jenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read more |
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| Advertising & Promotion Bruno Gralpois An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read more |
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| Digital Marketing Neal Schaffer Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creators Read more |
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| MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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