THE BUSINESS MIND

3 ways PR pros can build their business acumen

To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started.

DAILY SCOOP

Fisher-Price recalls products after infant deaths, TikTok tips for communicators, and Royal Caribbean eliminates vaccination requirements

Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.

PR INDUSTRY

6 keys to seamless virtual onboarding

Kroger takes a stand on DE&I, and more than 6,000 associates tune in live

Civil unrest after the George Floyd death motivated ‘America’s grocer’ to take active steps to support its employees and the communities it serves.

DAILY SCOOP

Walmart gives employees smartphones, younger Americans want mobile-first content and United Airlines announces supersonic jet investment

Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.

MARKETING

How behavioral science can guide your B2B marketing

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.

WRITING & EDITING

What are your language pet peeves?

Here are some phrases that drive communicators up the wall.

LESSONS IN LEADERSHIP

2 essential blessings the best leaders can give

The Plank Center’s Bruce Berger reflects on an lesson learned from Betsy Plank on the importance of service and empathy for PR leaders and mentors.

DAILY SCOOP

Amazon says it won’t test employees for marijuana, younger Americans identify as LGBT+, and the FTC cracks down on automatic subscriptions

Also: Budweiser buys a round for vaccinated Americans, Twitter unveils a weather subscription service, and AMC launches an investor benefits program.

DIVERSITY AND INCLUSION

One year after George Floyd’s murder, has our industry changed?

Finn Partners’ Ronald Roberts looks to assess what progress has been made and where pressure must be applied in the ongoing struggle for equality and the end of systemic racism.

HALL OF FAME

Michelle Delery shares secrets for staying curious and engaged in a comms career

The leader with Entergy has many successes to draw from and opens up about how her mindset prepares her for success in a demanding, yet rewarding field.

PR INDUSTRY

How to adapt strategies to the latest data privacy trends

With 96% of Apple users opting to not share data with marketers and ad delivery algorithms, the PR and marketing world is facing big changes.

PR INDUSTRY

How—and why—truth is at the center of purpose-driven communication

Omnicom’s John O’Brien and David Gallagher share the insights behind their new book “Truth Be Told” in the keynote for AMEC’s 2021 Summit.

CRISIS COMMUNICATIONS

WHO targets misinformation with new COVID variant naming system, American job vacancies hit record high, and Discovery announces new moniker

Also: Giant Food promotes e-commerce Pride campaign, Reuters pauses paywall plans, and TikTok launches incubator for Black creatives.