Fisher-Price offers WFH toys; COVID-19 drives online advocacy; Rediscover writing magic; Why you comms must be 'integrated'; and more

DAILY SCOOP

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more.

COVID-19

How COVID-19 and recent events have energized online advocacy

Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.

WRITING & EDITING

Infographic: 8 keys to rediscover your writing magic

Pursue and prioritize whatever keeps your soul happy, persevere through the initial ‘difficult’ stages, and make time to follow your curiosity.

PR INDUSTRY

Why the future of communications is integrated

For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.

MARKETING

Branding lessons from the relaunch of the Ford Bronco

The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends.

DAILY SCOOP

Planters gets mixed reactions over ‘Peanut Jr.,’ Twitter unrolls feature to limit replies, and Kroger to launch online marketplace

Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more.

CRISIS COMMUNICATIONS

Building a wellness program that anticipates and counteracts life’s biggest regrets

By considering the most common sentiments shared by people nearing the end of life, communicators can act to help create more meaningful workplace environments.

THE WORKPLACE

Workplace wellness in the new environment

Five techniques communicators recommend to cultivate mental and emotional resilience in the midst of the ongoing pandemic.

A DAY IN THE LIFE

How Fourtold’s Christina Fee stays organized during COVID-19

This PR pro is holding onto her planner—a leather bound Leuchtturm1917, but she also takes advantage of modern tools, like Zoom.

RAGAN AWARDS

Have you created unique videos, visuals or virtual events?

Enter Ragan’s Video, Visual & Virtual Awards by next Friday, August 21, to earn recognition for your impressive work.

SOCIAL MEDIA

How to approach influencer marketing through a PR lens

When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.

DAILY SCOOP

Epic reverses course on ‘return to work’ plan, WarnerMedia lays off 600 employees, and Gillette Venus offers inclusive Animal Crossing options

Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more.

CRISIS COMMUNICATIONS

Arch Mortgage CEO uses instant messenger to chat with employees twice weekly

“Message with Michael” began in May in an effort to engage a workforce who’ve largely been working from home since March.

COVID-19

How PR pros can lead the conversation during COVID-19

With the right message, the industry is poised to offer more value to audiences and clients than ever.