WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JANUARY 25, 2018

ADVERTISEMENT

Shoppers Log on Rather Than Hop in for VR Dealership Test Drives

“VR is not a fad,” says Nick Cybela of FlowFound, a company that creates virtual-reality test-drive videos for dealers. 

Full Story

Takes All Kinds to Make a Dealership Team

“At a relatively small dealership like ours there are about 30 people who often aren’t much alike, and yet you need those differences to make the place work,” Lee McFee says.

Full Story

'Certified Pre-Owned Vehicles Don't Sell Themselves'

Rick Ricart of Ricart Automotive tells WardsAuto IdeaXchange contributor Adam Armbruster what it takes to become a top CPO seller.

Full Story

Wanting Gross Profits and Fixating on Them Are Two Different Things

“You start with the objective and move backward,” says auto-retailing veteran John Griffin. “Don’t focus on the results, focus on metrics that drive the results.”

Full Story