The Marketers’ Roadmap to Success in the Cookieless Future
| | | Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Ramped up data privacy laws, such as Europe’s General Data Privacy Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in the U.S., have led tech giants like Apple and Google to put a lid on the cookie jar, favoring a future of first-party data. Google’s recent announcement to phase out support for third-party tracking cookies in its popular Chrome browser has been viewed by many as the final blow in the death of third-party cookies in marketing. So how can marketers succeed in a world of restricted data and customer insights? The answer may come in the form of a first-party data strategy powered by a robust customer data platform (CDP). Listen to experts from Acquia, VMLY&R, and Forrester, for your marketers’ roadmap to success in a cookieless world. In this video session, you will learn: Why first-party data is the secret ingredient for customer loyalty in a cookieless world How to design and implement a first-party data strategy with a CDP How a CDP can create meaningful interactions with customers | | |
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