| Dear John, During the process of content creation, writers often influence “what you say” and “how you say it.” Even though these two factors affect the way people engage with your messaging, we largely overlook them as levers to better conversion. We will be hosting a fireside chat next month, on Thursday May 12 at 11am EST with Paul Bongers (VP of Strategy) and Cynthia Spiers (Head of Global Content, Product, and Digital Marketing) at Acrolinx, to uncover a more deliberate way of creating content that brings science to the art form. You'll learn how to: Impact conversions at the moment of content creation Scale your communication guidelines across the business Measure the impact of better content With the endless amount of data available, we want to invite you to this chat to uncover how people interact with your marketing content, but how do you transform those insights into building a better conversion strategy? | 