There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue. In this guide, CloudKettle will review 5 key areas to consider when fine tuning your organizationâs Speed to Lead: Lead Telemetry (Salesforce & Marketing Automation) Lead Scoring Method Record Routing & Matching Sales & Marketing alignment Lead Follow Up With actionable tactics for connecting with promising leads in the critical first hour, youâll start converting more into sales opportunities and loyal customers. |