The hiring ofJeremi Gorman and Peter Naylor, two highly regarded digital and streaming veterans, is providing buyers with some answers, even if they don’t like them all — like the shock of an asked-for $65 CPM.
| Netflix's move to hire a dynamic duo to oversee its global ad sales ambitions couldn't come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to spend clients' ad dollars on what's been a highly anticipated launch. Additional coverage: As Snap Inc. undergoes major restructuring, marketers say the company has a chance to refocus the social platform around its key differentiators such as augmented reality. It's time for another round of media company matchmakers, as we predict where the M&A story goes next. More in this Digiday+ Media Briefing. ANA is launching a website in collaboration with the Better Business Bureau that represents the next step in the group's efforts to combat the growing scourge of hate speech. From "Shark Tank" to TikTok, DTC cookie brand Deux is building a community of Gen Z consumers through influencers, social and OOH. Other things to know about Join us virtually on September 27 for DMEXCO x Digiday Online, where we’ll dive deep into the challenges facing the digital marketing industry and hear from leaders at Twitter, Nestlé, Snap and more. Register for this virtual event on September 14 at 1 p.m. EDT to learn how marketers are refining data management strategies while strengthening post-cookie plays. Sponsored by Adobe. Advertisers, as the way of thinking about affiliates and how they can support advertisers expands, we want to know how you’re approaching partner marketing for 2023. Sponsored by Awin. | | |
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