| | | | | Hi Friend, I'm Jeff Beer with Fast Company, and I wanted to send a last reminder that the final deadline for Fast Company's Brands That Matter Awards is this Friday, April 23, at 11:59 p.m. PT. Brands That Matter will showcase brands that are more than the products they sell or the services they provide, that have achieved relevance through cultural impact and social engagement, and whose branding authentically communicates their missions and ideals. Below are some helpful tips for you to consider when submitting your Brands That Matter application: Relevancy. Tell us what your customers get from you that they don’t get from others in the marketplace. Cultural Impact. We want to know about the positive impact your brand mission has had on your industry and the culture at large. Ingenuity. We want to give credit to projects on a large spectrum between concept and execution. Business Impact. This is where the rubber meets the road, and we want to see the numbers, data, and metrics of how your approach has affected your business, industry, and product category. For additional tips on submitting your Brands That Matter application, visit here. Click here to begin your application. If you have any questions, or need guidance with your entry, just let me know and I’ll get right back to you. Best of luck! Sincerely, Jeff Jeff Beer Staff Editor Fast Company | | | | |
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