Boost your brand narrative with great stories Developing human interest stories is one way to ensure writing stands apart from AI-generated content, suggests communications expert Ann Wylie. Unearth content ideas by considering process changes that may be of interest, posting requests for stories and posing "when questions" that often harken moments of pain, change, crisis or decision. Full Story: PRSAY (2/6)
Manhattan apartment rents rise to $4,150 for new leases Manhattan apartment rents rose to a median $4,150 in January, $100 higher than in December and up 1.3% on a year-over-year basis, according to Miller Samuel and Douglas Elliman Real Estate. Meanwhile, new lease signings reached 3,922, compared with 3,441 a year ago. Full Story: Mansion Global (2/8),BNN Bloomberg (Canada) (2/7)
According to industry research, incorporating aerial real estate photography is one of the top three strategies for enhancing property sales, leading to increased inquiries and quicker transactions. Ruby Home highlights how professional photography can accelerate sales and the use of aerial imagery can further expedite the process. Full Story: Digital Camera World (2/8)
New York directs $30M toward supportive housing The New York State Office of Mental Health distributed $30 million for supportive housing for veterans, older adults, people with intellectual or developmental disabilities and those experiencing homelessness, among others. Organizations, including more than 20 in New York City, can use the funding for rental subsidies, vocational training, education or child care assistance, primary and behavioral health care, and other services. Full Story: WWTI-TV (Watertown, N.Y.) (2/7)
Legislation & Regulation
Treasury proposes money laundering rule for residential real estate Under a proposed regulation from the Treasury Department's Financial Crimes Enforcement Network, professionals would have to disclose information about non-financed residential real estate sales to trusts, legal entities and shell companies. The proposed regulation is part of a larger effort to stop money laundering. Full Story: The Associated Press (2/7)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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