Fertilizer Market Is “Positively Cautious”

After working and training with her mother, Hallie Shoffner took the lead as CEO of SFR Seed in 2019. Today, she continues to focus on growing the business, searching for opportunities in specialty crops and value-added production.

There's little doubt Brazil will remain the world’s top exporter of soybeans for 2023/24. However, when it comes to corn, opinions are mixed — and it all depends on how the weather impacts the safrinha corn crop, which Brazilian farmers are just now beginning to plant.

While you can't force Mother Nature to send rain, you can review crop rotation restrictions on chemistries you applied last year. Knowing that information can guide what crop you plant where this spring.

“We can move so much faster. By our estimates, less than 2% of farmers are participating in these programs industry wide,” says Jamie Leifker, Truterra president.