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News & Analysis on the Bakery and Snacks Industries25-Feb-2025
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Next-Gen Snacks - How trends & color shape the future
Next-Gen Snacks - How trends & color shape the future
This report explores top trends in salty snacks, key consumer motivations, and how plant-based colors can be used to boost product appeal... click here
TOP HEADLINES
Cereal shake-up: Is WK Kellogg the next big buyout?
WK Kellogg Co is in the spotlight after reports of a potential takeover by Ferrero. While leadership stayed silent on a sale at CAGNY, they outlined bold plans for growth beyond cereal.... Read more
Unilever boss Hein Schumacher to step down after 18 months
Unilever CEO Hein Schumacher will leave the business at the end of May... Read more
 From pancakes to presents: Snacks to celebrate March
From Expo West to Eid and everything in between, March is awash with celebrations and delicious treats along the way.... See more
A better-for-you powerhouse: Why Celsius is buying Alani Nu for $1.8bn
Energy drink and lifestyle brand Celsius will buy Alani Nutrition for $1.8bn: creating a leading better-for-you, functional lifestyle platform that’s ready to embrace strong momentum in the category... Read more
Is this GLP-1.2? New generation of weight-loss drugs moving in
Weight-loss drugs currently being researched are exploring new territory... Read more
UPFs: The front-of-pack battle brewing in the snack aisle
Ultra-processed foods (UPFs) face mounting scrutiny as regulators push for transparency. Will front-of-pack labelling drive real change or just add red tape?... Read more
Super Bowl 2025 ad trends: Stories win over celebs
Super Bowl LIX wasn’t just a battle on the field - it was a high-stakes showdown for advertisers vying for consumer attention with bold, story-driven campaigns. But did brands fumble or did they score big?... Read more
Snacking is the new self-care: Mondelez report reveals why consumers can’t stop munching
The Oreo maker’s latest State of Snacking report reveals more consumers than ever are turning to snacks for emotional support. But is this a lasting shift in eating habits, or just a clever rebrand of emotional eating?... Read more
The UK miller who won’t let regenerative flour cost the Earth
Over the past decade, regenerative farming has been praised for its environmental benefits – but its high price has kept it out of reach for many consumers. Does sustainability always have to come at a premium, or can regenerative flour be both ethical and affordable?... Read more
No more playful packaging: Will it really help fight childhood obesity?
For years, cartoon mascots have turned cereals and snacks into kid magnets, fuelling endless pester power in supermarket aisles. Now, retailers are stripping them away to fight childhood obesity - but will it work?... Read more
EDITOR'S CHOICE
Snack attack: Why big bakery and snack brands keep getting sued
The bakery and snack sectors are facing an avalanche of lawsuits, with producers battling claims of deceptive marketing, unfair pricing and even food addiction allegations. Once seen as harmless indulgences, their products are now at the centre of legal battles that could reshape the way they’re made, marketed and sold... Read more
How product recalls can wreck a business
Food recalls in the bakery and snack sectors may be fewer, but they’re bigger, riskier, and hitting harder than ever before. With millions of units pulled from shelves due to contamination, allergens, and fraud, the sectors face mounting pressure to tighten food safety measures... Read more
UPCOMING SUPPLIER WEBINARS
Breaking the Rules: Deliciously Guilt Free
Join Blommer, Mintel, and Incredo as we explore the trends, drivers for growth in sugar reduction, and the innovative tools available to help your brand stand out in today’s competitive market.
25-Feb-2025
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PREVIOUS HEADLINES
Bite-sized snacks are ‘booming’ as consumers seek convenience, portion-control & flexibility
Can consumer interest in miniature options help CPG companies shake the backlash against ‘shrinkflation’ by repositioning smaller packs and products as beneficial for shoppers?... Read more
Tips to survive a failed crowdfund campaign
Choosing a funding model that aligns with a brand’s growth trajectory can be just as crucial as the product itself... Read more
PepsiCo tees up functional innovation with Gatorade & Propel
PepsiCo leverages Gatorade and Propel as an innovation platform to expand into more functional products while using recent acquisitions like Sabra to meet consumer demands for protein snacks... Read more
Can JM Smucker revitalize Hostess Brands?
Peanut butter and jelly maker JM Smucker remains bullish about Hostess Brands' long-term potential and synergistic benefits for the other iconic pantry staples in its diverse portfolio, despite the baked goods' slow start off the line following its acquisition in late 2023... Read more
Increasing preference for snacks over meals in Asia spells diversification opportunities
Consumers in Asia are increasingly favouring snack consumption over meals, which spells opportunities, particularly in savoury snacks, for food companies to innovate and diversify, according to industry experts.... Read more
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William Reed